As you'll see from the diverse opinions of our expert team, your own preferences about workflow and usability can play a big role in a decision - after all, sometimes a certain tool can just feel 'right' to you!īut with our support, we hope you will be able to make a more informed decision about how to move forward on your journey to bring 3D to the AR digital canvas - along with a sprinkling of our own 3D AR creations to spark your interest along the way! Plus, a lot of choices are not fully objective.

When you're starting out, it can certainly be overwhelming - with a large range of tools, price points and levels of complexity to contend with. That's why I've consulted our in-house 3D and design teams to give you an overview of the tools they use to implement 3D into AR using ZapWorks Studio. However, creating 3D assets for mobile AR brings its own specific challenges - and the desire to create impressive 3D experiences has to be optimized to be both accessible and awesome on a wide range of user devices. The integration of 3D models into AR experiences is one of the most impressive visual elements of this - enabling users to explore fantastical environments, interact with their favorite characters and generally enter a higher level of immersion than previously possible. From promotional flyers to business cards to product packaging - witnessing the transformation of a passive surface to an active, dynamic experience that dances before your eyes is one of the key reasons so many creators are inspired to experiment with this rapidly evolving medium.

One of the most fundamental 'wow factors' of AR is the ability to bring static objects to life.

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